Nature prefers simplicity.
“Yet, it achieves simplicity in a demanding way by always acknowledging the complexity of the purpose at hand, whether in one single organism or in the interplay between a multitude of living species in a habitat. That is the guiding principle of the designs of nature. That is nature’s timeless way.”
Franco Lodato
Shaping the future through the intelligence of nature: that has been my lifelong mission.
I am a seasoned executive leader specializing in innovation and design, holding over 70 patents across diverse sectors including healthcare, mobility, luxury, consumer electronics, and sustainability. My work is anchored in nature-inspired design, strategic foresight, and fostering cross-disciplinary impact, enabling me to develop groundbreaking solutions that drive industry advancement. I have successfully led global innovation initiatives at renowned companies such as Pininfarina, Motorola, Herman Miller, Gillette, and Masimo, delivering award-winning products and systems, from the iconic Maserati Birdcage 75 to cutting-edge medical wearables. My integrated approach leverages biomimicry, sustainability, and human-centered design to create practical and scalable solutions that meet real-world needs.
As an academic at prestigious institutions, including the MIT Media Lab, the Université de Montréal, and the Institute for Human and Machine Cognition, I have mentored a new generation of innovators who are now leading significant breakthroughs across various industries. My latest endeavor is a strategic consultancy dedicated to helping organizations solve complex challenges by harnessing nature’s intelligence—bringing regeneration, foresight, and elegance to business strategy, and driving sustainable growth and competitive advantage.
Design is an evolution, and the most innovative solutions already exist in nature; if we learn to observe, translate, and apply them.
