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Overview


Franco Lodato

Designer & Innovator

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Overview


Franco Lodato

Designer & Innovator

 

Nature's simplicity is the best model for creativity

 

 

 

 

 

 

 

 

 

 

 

Design is not only about product and communications. It is also about the process that creates them; and
that process of creation, in turn, may be the most important of all the designs.
Design is a long search. Yet, design is not just a search for a solution to a given problem. It is as much a search for
a challenging problem. In fact, stating a problem can be creative act in its own.
In this view, I think design will turn back to the meaning of things. Not WHAT, or HOW, but WHY?
In a deeper sense, design is a search for PURPOSE, for things worth doing, and for meaning. This is the core of the
issue and where the future of design will be. My Design Approach is based on using nature inspired methodology. “Bionics” (or the bio-design methodology) draws from the simplicity, efficiency, functionality, and beauty of design in nature and applies these principles to the design of everyday things.
Bionics informs the flow from problem definition through final design. It deals with the technical transformation and
application of structures, procedures, and developmental principles of biological systems. This is an interdisciplinary research field that combines biology with engineering, architecture, and mathematics.  

My passion for nature-inspired and  human-centered design has help me bring consistent and tangible  product design solutions to companies and partners, using design thinking process as a base to craft experiences that connect people with products and services in meaningful, enduring ways.

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Bio


Bio

Bio


Bio

 

I am an accomplished and inventive creative leader with expansive success in integrating human-centered innovation and technical insight into design-driven product development—and creating meaningful and dynamic products that improve the lives of users. I champion compelling and cost-effective product solutions to meet client requirements—from concept to development of conceptual prototypes, through architecture and development into full-scale production. My comprehensive industry expertise includes corporate, startups, and design consulting agencies; I work confidently across materials research, personal and health care, lifestyle and luxury, education, consumer electronics, and wearable and mobile technologies. I lead top-performing designers and design teams. I forge effective relationships with diverse groups of clients, colleagues, industry leaders, and key stakeholders. Both respected and resourceful, I am recognized for sound judgment, hands-on technical prowess, entrepreneurial spirit, complex problem solving, and forward-facing vision.

Inventive, resourceful, and respected.