Franco is a provocateur & visionary. He pioneered “Bionics,” the theory and practice of nature-inspired design, and is an expert in the interplay between design & technology. He has served as Master Innovator of wearable technologies for Google-Motorola, was Motorola’s MIT Media Lab Liaison, led Design for Herman Miller and led Pininfarina in N.A. Franco holds 71 patents including the first wireless ECG, a multi-blade conformable razor (precursor to Gillette’s Mach3) and the Motorola i830/833. Franco has helped shape innovation agendas for Dupont, Coca Cola, Ferrari-Maserati, Boeing and others.
Life has been performing design experiments for 3.8 billion years and the best ideas on the planet today are those that perform well while economizing on energy and materials. Whatever a company's design challenge, the odds are high that one or more of the world's 30 million living creatures have not only faced the same challenge, but have evolved effective strategies to solve it, thriving.
Bionics draws from the simplicity, efficiency, functionality, and beauty of design in nature and applies these principles to the design of everyday things, no matter what product you are designing, nature is always the best database. There is more in the world to be discovered than there is to be invented.