Bionics draws from the simplicity, efficiency, functionality and beauty of design in Nature and applies these principle to the design of everyday things .











Franco is a provocateur & visionary. He pioneered “Bionics,” the theory and practice of nature-inspired design, and is an expert in the interplay between design & technology. He has served as Master Innovator of wearable technologies for Google-Motorola, was Motorola’s MIT Media Lab Liaison, led Design for Herman Miller and led Pininfarina in N.A. Franco holds 71 patents including the first wireless ECG, a multi-blade conformable razor (precursor to Gillette’s Mach3) and the Motorola i830/833. Franco has helped shape innovation agendas for Dupont, Coca Cola, Ferrari-Maserati, Boeing and others.